El Amine, on what holds a diary.

El Amine founded Salonier after watching independent salon and barbershop owners lose a predictable slice of every week to appointments that simply never arrived — and finding that most booking software treated that as someone else’s problem.

He writes about the operational side of running a chair: how much deposit actually changes behaviour, what a cancellation window should say, and where the line sits between protecting your time and making clients feel policed.

Salonier is built and operated by Soft Success Technologies Ltd, registered in England and Wales.